How To Choose A Perfect Keyword
Hey guys, welcome to Nirala Bharat today in this Post.
We are going to talk about how to choose a perfect keyword for your blog. So let's get started,
Choosing a perfect keyword is one of the most important parts of seo and content optimization.
Increasing traffic to your blog is first priority and by choosing a perfect keyword you will be able to attract the targeted audience. There is always a risk in choosing a targeted niche keyword and it requires a lot of effort.
Ultimately we need to be careful by choosing the right keyword.
So we will discuss the five simple steps that will help you to choose the right keyword.
#1. Always think from the reader's perspective
First of all you'll have to identify your targeted audience. Put yourself in a place of the readers and then create a list of keywords that you will search on google if you wanted to search your product or services or your blog.
You can also listen to the opinions of your friends and family members and find out which keywords they will use to search your product or services.
#2. Always study your competitors
Always make a list of your competitors then go through their website and study what keywords they are targeting.
Read all of their articles and also see their meta tags. This will help you to find the right keywords that they are using to give reach to their website.
By studying your competitors and their website you'll get a wide range of ideas of high competitive keywords and also you'll get to improve yourself.
#3. Understand the long tail keyword
A long tail keyword is a keyword that has more than two or three words and it is very special as they are more focused on the niche.
Now let's see why long tail keywords are valuable :
The first reason is the long tail keyword has low competition, when the word comes to seo then long tail keywords are less competitive than short tail keywords.
Because long tail keywords are valuable for business who want their content to get rank on organic google searches, but if you are using a long tail keyword you'll get less cpc that is cost per click because of less competition.
The second reason is that the long tail keyword has a high conversion rate. This keyword is not only longer, but it is more special and is very useful for online stores.
For example:
Let's take the keyword diet. If someone is searching for a diet , then he's probably trying to learn about it.
Which means they are not here for purchasing anything but at the same time if someone is searching for a long tail keyword like diet supplements then they are much closer to purchasing.
The third reason is that long tail keywords increase the chances of your website to get more rage.
If anyone searches for a long tail keyword then modern google search results are far more customized according to the age, location and interest etc.
This means if two different people enter the same search keyword they both will get different results.
Long tail keywords can help you to optimize your website for various categories of searches because they are more special.
#4. Use tools for keyword research
With the use of keyword research tools, you can easily collect the data on keyword volume trends and you can also see which keywords have higher competition related to your niche.
There are some free keyword research tools which you can easily use to find a perfect keyword.
#5. Analyze the results
This is a very important step because after all the research do not forget to monitor the keyword, which you have selected and analyze their result because trending keywords are usually followed by your competitors.
Never forget to use your keyword whenever it is possible.
Always add your keywords into your blog post, social media posts and on your website content because the more you use your keywords in your content the easier it will become for you to catch your targeted audience.
Okay so that's all for today's post if you want us to keep posting such useful content related to blogging and technology then please do not forget to leave a comment.
